Marketing
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- Each principal assigned a Principal account manager ( PAM)
- PAM has an in-depth understanding of the parameters used and working in each category
- PAM assigned by country or at Nordic level
- Each PAM is a specialist within the specific category
- The PAM serves as the daily contact for the principal and is responsible for sales, marketing and logistic related issues
- Primarily responsibility:
- Marketing plan, Brand-positioning, NPD/launch plan, Price-optimizing by channel activity and country
- Below-The- Line activities:
- Promotion, Demo, Discounts etc.
- PAM working closely with KAM, Sales Manager and Principal
